Wealth Creation People and Your Business
Money & Wealth Creation
Money does not make money - and it cannot grow. It never has and never will. Money is simply the currency people attach to the economic value and availability of what other people produce and that they want to buy. The more value people add to a product or service and the rarer it becomes, the more money is exchanged to buy it.
Therefore money itself does not create wealth - but it is an essential resource provided by investors and lenders to the people who do create wealth, when they convert their ideas and ingenuity into products and services and when they make efficient and productive use of the assets at their disposal.
'The greater the value added by businesses (people) to customers (people), the greater the return to investors (people) on their money invested in the process'.
People (Employees)
Employees are quite rightly referred to as a resource - UNTIL they become the primary creators of wealth. This happens ONLY when their 'hard' skills are enveloped by the purpose, unstoppable belief, desire and creative initiative required to grow a business. When the 'whole' person is engaged in the vision and mission of growing a business, and this happens in a collective way in an organisation, then people are the Profit Drivers of the business - but when their heart is not in it, they are reduced to a replaceable skill commodity, and the business loses its differentiation and ability to compete with the best.
'The greater the level of meaning derived by people from their work, the more they will contribute to the process of wealth creation.'
People (Customers)
Does your business seek customers or just their money? Seeking customers is demonstrated by how much attention a business gives to engaging with customers to find new solutions to their changing needs, while building strong loyalty around meeting current needs. Seeking only their money (an easy distraction) deprives a business of finding new opportunities and creating sustainable income.
'The more intimately we know our customers, the more we learn about their needs.'
Business
If business is about meeting the highest needs of customers, by creating as much value as efficiently as possible for them, in exchange for as much money as possible, then:
The most successful and sustainable businesses will be those that focus on:
People using Money as a Resource - to maximise value and profitability.
not...
Money using People as a Resource - to maximise value and profitability.
