Measuring the Strategic Blind Spot
The Impact Zone draws a clear distinction between people who make a contribution to your business and those who impact your business and its profits. When impact qualities are fully developed in your business any goal becomes achievable, but when ignored, mediocrity, stagnation and economic obsolescence become inevitable.
The challenge for us as business leaders is three-fold:
- To realise that every person in our team or organisation either creates or inhibits profitability....there is no neutral ground. ø
- To see potential value in people beyond their current skill and experience.ø
- To allow current engagement and profitability paradigms to be tested against a measureable new standard.ø
To be certain that your business is maximising its profit potential your people must reach a critical threshold in each of the five measurable Profit Driver groups explained below. We invite you to test this measure in part, on your business for free. (see website links) It will benchmark your business against the Impact Zone enabling you to see (possibly for the first time), the gap between your Strategic Intent and Current Reality.
Embedded Vision & Strategy
Measures how well your company's vision and strategy is translated to the people who must execute it.
Unique Human Differentiators
Measures peoples' motivation to reach beyond their current experience and their determination to impact your business growth in a unique way.
Financial Motivation
Measures the financial motivation of people in your business based on the extent to which they participate in the risks and rewards of poor or outstanding performance.
Creation of New Value
Measures focus on new thinking within your business to drive Value Up and Costs Down.
Impact on Customer Spend
Measures the level of impact, if any, which your people have on customer spend and its effect on profit.
Unless you have a clear measure and analysis of the above factors, it is impossible to gauge how well your strategy is being executed or whether your business is having any real impact on customers. This is your Strategic Blind Spot.
