About our Company
Business Concept
Despite external economic factors, a company's future financial performance and therefore market value, is ultimately dependent on the extent to which measurable Profit Drivers can be demonstrated to pervade the organisation's culture and business practice.
Vision
To establish ProDex as the internationally accepted tool relied upon by chief executives to protect and grow share value by measuring, diagnosing and developing the Profit Drivers that underpin the strategic effectiveness of their organisations, and ultimately by world financial markets to assess a company's capacity to generate wealth into the future.
Mission
To enable chief executives and their boards of directors to achieve their highest strategic intent, and to provide security for investors through a tool that does not compromise in its stringent demand for elite organisational performance as the standard for reaching and exceeding the threshold of sustainable profit growth.
Values that Secure Long-Term Results
Money
Money does not make money - and money cannot grow. It never has and never will. Money is a currency attached to the economic value that people create, firstly from within themselves and secondly by using assets productively, all in the process of serving each other through trade. The more valuable something is, the more money is needed to buy it. Money does not create wealth - but it is a critical and essential resource to people who are the source of wealth creation.
The greater the value added to people (customers) by people (a business), the greater the return to people (investors) on their money invested in the process.
People
People are the primary creators of wealth - but only when their 'hard' skills are enveloped by purpose, unstoppable belief, desire and creative initiative required to grow a company. When the 'whole' person is engaged people are the Profit Drivers of the business - but when they are not, they become a commodity, and the business loses its differentiation and ability to compete.
The greater the meaning derived by people from their work, the more they will contribute to the corporate task.
Business
If business is about seeking to meet the highest needs of customers by creating as much value as efficiently as possible for them in exchange for as much money as possible then:
The most successful and sustainable businesses will be those that rely on:
People using Money as a Resource - to maximise value and profitability.
not...
Money using People as a Resource - to maximise value and profitability.
